ASA Annual Report shows increase in internet advertising complaints

Resource type: Legal update: archive

Status: Law stated as at 10-May-2007

Jurisdiction: United Kingdom

The Advertising Standards Authority (ASA), the independent body which polices the self-regulatory codes on broadcast and non-broadcast advertising, has published its Annual Report for 2006. Among other things, the report indicates that the number of complaints about internet advertising rose by 33% in 2006, making it the second most complained about non-broadcast advertising format (the national press being the most complained about). This increase was highlighted by the ASA's Chairman, Lord Borrie QC, who said that despite this rise, which was unmatched by any other media, the boundaries of regulatory responsibility online were still unclear, and he called on the industry to address this issue. Currently, internet advertising is only covered to a limited extent by the CAP Code (which regulates non-broadcast advertising), since the Code covers online sales promotions and online advertisements in paid-for space, such as banners and pop-ups (rule 1.1, CAP Code), but does not otherwise apply to website content (rule 1.2, CAP Code).
Source: ASA press release, 9 May 2007.
PLC IPIT & Communications

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  • Resource ID: 4-346-5952
  • Law stated date: 10-May-2007
  • Products:  IP&IT, PLC UK Commercial, PLC UK Media, PLC UK Public Sector
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  • E-commerceE-commerce (http://publicsector.practicallaw.com/2-103-1274)
  • InternetInternet (http://publicsector.practicallaw.com/8-383-8686)
  • MediaMedia (http://publicsector.practicallaw.com/9-205-8952)
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