This Bloomsbury Professional book is a guide to the legal principles and issues involved in merchandising in the United Kingdom. The book considers how merchandisers can safeguard their reputation and police unauthorised merchandise. The 3rd Edition now includes an entirely new chapter on trade marks and on tax, plus easy to use tables on copyright duration and checklists.
PART A Acquisition of merchandising rights
PART B Setting up the Licensing Programme
PART C Policing merchandising rights