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Merchandising Intellectual Property, 3rd Edition

This Bloomsbury Professional book is a guide to the legal principles and issues involved in merchandising in the United Kingdom. The book considers how merchandisers can safeguard their reputation and police unauthorised merchandise. The 3rd Edition now includes an entirely new chapter on trade marks and on tax, plus easy to use tables on copyright duration and checklists.

Chapter 1 is FREE to view, as a sample of the book's contents. To view the other chapters, please subscribe to Books online.

John N Adams, Julian B Hickey, Guy Tritton

Table of Contents

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