| 1 | Advertising law: a quick guide A quick guide to the laws and regulations on advertising, why it is important to comply with them and the pitfalls to avoid.This is one of a series of quick guides, see Quick guides. | Practice note: overview | Maintained |
| 2 | Children and the law An overview of the law as it applies to children including contracting capacity, advertising to children and data protection. | Practice note: overview | Maintained |
| 3 | Data protection toolkit A toolkit to guide users through PLC's UK, EU, US and international content on data protection. It includes materials on an employer's data protection obligations, data protection issues in the public sector and resources on the Regulation of Investigatory Powers Act 2000. | Practice note: overview | Maintained |
| 4 | Direct marketing: a quick guide A quick guide to the main rules relating to direct marketing. This is one of a series of quick guides, see Quick guides. | Practice note: overview | Maintained |
| 5 | Direct marketing: an overview of the key legal issues. The key legal issues to bear in mind when you are planning a campaign of direct marketing. | Practice note: overview | Maintained |
| 6 | E-marketing: a quick guide A quick guide to the main rules relating to electronic direct marketing.This is one of a series of quick guides, see Quick guides. | Practice note: overview | Maintained |
| 7 | London 2012 Olympic Games toolkit A toolkit to guide users through PLC content that may be useful in the context of the London 2012 Olympic Games. The toolkit includes materials that will be helpful for businesses involved in the Olympics in a commercial capacity and those that have sites in London that are likely to be affected during the course of the Olympics. | Practice note: overview | 02-Jul-2012 |
| 8 | Price promotions: a quick guide A quick guide to advising on a price promotion which is designed to encourage buying a product. This guide is not intended as a definitive list of all regulations that need to be checked in every case and it does not cover particular industry sector rules, such as those governing food, alcohol or tobacco. This is one of a series of quick guides, see Quick guides. | Practice note: overview | Maintained |
| 9 | Prize promotions: a quick guide A quick guide to the main rules relating to prize promotions. The note is not intended as a definitive list of all regulations that need to be checked in every case. Also, it does not cover particularly industry sector rules such as those governing food, alcohol or tobacco. This is one of a series of quick guides, see Quick guides. | Practice note: overview | Maintained |
| 10 | Sales promotions: overview An overview of the law in the UK on sales promotions, such as "two for three" offers, prize draws and competitions. | Practice note: overview | Maintained |
| 11 | Advertisement control: enforcement This note considers the enforcement measures available to local planning authorities to deal with the unauthorised display of advertisements. | Practice notes | Maintained |
| 12 | Advertisement control: is consent required to display an ... This note looks at the regulations that govern the display of advertisements in England. | Practice notes | Maintained |
| 13 | Advertising law and regulation An overview of advertising regulation in the UK, focusing on the applicable legislation and the self-regulatory framework. The note concentrates on "above-the-line" advertising. Direct marketing and online advertising are dealt with in separate practice notes. | Practice notes | Maintained |
| 14 | Ambush marketing An overview of the law on ambush marketing. The note describes the ways in which ambush marketing can be prevented, including practical steps and the laws aiming to prevent ambush marketing at the London 2012 Olympics. The note is also useful for advertisers wishing to understand the rules so that they do not fall foul of them. | Practice notes | Maintained |
| 15 | Business Protection from Misleading Marketing Regulations ... A note on the Business Protection from Misleading Marketing Regulations 2008 (SI 2008/1276), which introduced, among other things, a general prohibition on advertising that misleads traders. These regulations implemented the Directive on misleading and comparative advertising (2006/114/EC). | Practice notes | Maintained |
| 16 | Character merchandising licences: IP rights and competition ... This note sets out the intellectual property rights relevant to a licence for character merchandising, in the sense of an image of a fictional character and related trade marks being reproduced on an article (such as a mug, lunch box or bed linen), and discusses the competition law issues that arise in relation to such licences. | Practice notes | Maintained |
| 17 | Comparative advertising An overview of the key legal issues which need to be considered when devising an advertising campaign that refers to the name, trade mark or product of one or more competitors, either explicitly or implicitly. | Practice notes | Maintained |
| 18 | Consumer Protection from Unfair Trading Regulations 2008 A commentary on the Consumer Protection from Unfair Trading Regulations 2008 (SI 2008/1277) which implemented the Unfair Commercial Practices Directive (2005/29/EC) in the UK by introducing a general prohibition on traders treating consumers unfairly and requiring businesses not to mislead consumers through acts or omissions or subject them to aggressive commercial practices. | Practice notes | Maintained |
| 19 | Direct marketing A practice note which explains the statutory and regulatory rules and codes that apply to direct marketing activities, including those relating to data protection, privacy, advertising standards, e-mail communications and distance selling. | Practice notes | Maintained |
| 20 | Direct marketing country questions: Italy Italy specific information concerning direct marketing laws. | Practice notes | 23-Mar-2012 |
| 21 | Direct marketing country questions: UK UK-specific information concerning direct marketing laws. | Practice notes | 01-Jun-2012 |
| 22 | Making green claims in advertising This note: Explains how environmental claims in advertising are regulated in the UK. Gives practical guidance to companies on how to avoid allegations of "greenwashing" in advertising. | Practice notes | Maintained |
| 23 | Product placement This practice note sets out the law on product placement in the UK. This derives from the Audiovisual Media Services Directive 2007 (AVMS Directive) and is set out in the Communications Act 2003 and Ofcom's Broadcasting Code and contains standards for product placement on television, film and video-on-demand (VOD). | Practice notes | Maintained |
| 24 | Sales promotions country questions: France France-specific information concerning the key legal issues to be considered when conducting a sales promotion. | Practice notes | 01-Mar-2012 |
| 25 | Sales promotions country questions: Germany Germany specific information concerning the key legal issues to be considered when conducting a sales promotion. | Practice notes | 15-Mar-2013 |
| 26 | Sales promotions country questions: Italy Italy specific information concerning the key legal issues to be considered when conducting a sales promotion. | Practice notes | 18-Mar-2013 |
| 27 | Sales promotions country questions: UK UK specific information concerning the key legal issues to be considered when conducting a sales promotion. | Practice notes | 26-Apr-2013 |
| 28 | Sales promotions country questions: US US-specific information concerning the key legal issues to be considered when conducting a sales promotion. | Practice notes | 01-Mar-2012 |
| 29 | Sponsorship country questions: France France-specific information concerning the key legal issues that need to be considered when entering into a sponsorship arrangement. | Practice notes | 20-Mar-2013 |
| 30 | Sponsorship country questions: Germany Germany-specific information concerning the key legal issues that need to be considered when entering into a sponsorship arrangement. | Practice notes | 22-Mar-2013 |
| 31 | Sponsorship country questions: Italy Italy-specific information concerning the key legal issues that need to be considered when entering into a sponsorship arrangement. | Practice notes | 08-Apr-2013 |
| 32 | Sponsorship country questions: UK UK-specific information concerning the key legal issues that need to be considered when entering into a sponsorship arrangement. | Practice notes | 22-Mar-2013 |
| 33 | Sponsorship country questions: US (New York) US (New York)-specific information concerning the key legal issues to be considered when entering into a sponsorship arrangement. | Practice notes | 22-Jun-2007 |